Professional Highlights

Professional Highlights

Professional Highlights

My design career began in 2008 with Rua, a stationary company for artists I founded with a friend while working as a music producer. This creative outlet became my portfolio into Art Center College of Design a year later.

At Art Center I audited Computer Science at Caltech alongside Industrial Design studies. This led me to build Riotry, which helped secure funding for Sudotouch—a tech design agency I led with 3-5 creatives for a year.

My design career began in 2008 with Rua, a stationary company for artists I founded with a friend while working as a music producer. This creative outlet became my portfolio into Art Center College of Design a year later.


At Art Center I audited Computer Science at Caltech alongside Industrial Design studies. This led me to build Riotry, which helped secure funding for Sudotouch—a tech design agency I led with 3-5 creatives for a year.


Everything changed in fall 2013 with Honey. I joined as their first designer, working with founders Ryan Hudson and George Ruan to craft the web plugin that millions would eventually use.


After a family health scare, I found my calling in healthcare design at TigerConnect. Over eight years, I created five product verticals and 40+ features, eventually leading design. What we built served over 7,000 hospitals across the US and was adopted by all of Singapore’s healthcare system.


In 2024, I gathered with therapists to design a mental health tool currently used to match therapy seekers with therapists in New York. This brought the unimaginable reward of discovering a collaborative design approach that most designers rarely get to experience.

My design career began in 2008 with Rua, a stationary company for artists I founded with a friend while working as a music producer. This creative outlet became my portfolio into Art Center College of Design a year later.


At Art Center I audited Computer Science at Caltech alongside Industrial Design studies. This led me to build Riotry, which helped secure funding for Sudotouch—a tech design agency I led with 3-5 creatives for a year.


Everything changed in fall 2013 with Honey. I joined as their first designer, working with founders Ryan Hudson and George Ruan to craft the web plugin that millions would eventually use.


After a family health scare, I found my calling in healthcare design at TigerConnect. Over eight years, I created five product verticals and 40+ features, eventually leading design. What we built served over 7,000 hospitals across the US and was adopted by all of Singapore’s healthcare system.


In 2024, I gathered with therapists to design a mental health tool currently used to match therapy seekers with therapists in New York. This brought the unimaginable reward of discovering a collaborative design approach that most designers rarely get to experience.

My design career began in 2008 with Rua, a stationary company for artists I founded with a friend while working as a music producer. This creative outlet became my portfolio into Art Center College of Design a year later.

At Art Center I audited Computer Science at Caltech alongside Industrial Design studies. This led me to build Riotry, which helped secure funding for Sudotouch—a tech design agency I led with 3-5 creatives for a year.

Everything changed in fall 2013 with Honey. I joined as their first designer, working with founders Ryan Hudson and George Ruan to craft the web plugin that millions would eventually use.

Everything changed in fall 2013 with Honey. I joined as their first designer, working with founders Ryan Hudson and George Ruan to craft the web plugin that millions would eventually use.

After a family health scare, I found my calling in healthcare design at TigerConnect. Over eight years, I created five product verticals and 40+ features, eventually leading design. What we built served over 7,000 hospitals across the US and was adopted by all of Singapore’s healthcare system.

After a family health scare, I found my calling in healthcare design at TigerConnect. Over eight years, I created five product verticals and 40+ features, eventually leading design. What we built served over 7,000 hospitals across the US and was adopted by all of Singapore’s healthcare system.

In 2024, I gathered with therapists to design a mental health tool currently used to match therapy seekers with therapists in New York. This brought the unimaginable reward of discovering a collaborative design approach that most designers rarely get to experience.

In 2024, I gathered with therapists to design a mental health tool currently used to match therapy seekers with therapists in New York. This brought the unimaginable reward of discovering a collaborative design approach that most designers rarely get to experience.

Sana

Founder,

Designer & Programmer

Founder,

Designer & Programmer

2024 - 2025 Brooklyn

Researched, designed, and built a two-sided marketplace connecting therapists with those seeking therapy. Launched the entire product from concept to pilot program currently running in New York.

TigerConnect

Product Designer

Design Lead

2021 - 2023 Full-Time Los Angeles

Led design team across three platforms—clinical messaging, patient-facing, and scheduling. Managed designers, research efforts, and implementation while contributing to feature development and executive roadmap planning.

Senior Product Designer

2017 - 2021 Full-Time Los Angeles

Conceived and implemented new product verticals within healthcare, creating multiple products from the ground up. Operated as both product manager and designer while establishing design systems that supported the growing design team.

Product Designer

2015 - 2017 Full-Time Los Angeles

As the second designer at TigerConnect, created the foundation for the web platform and worked across marketing, branding, and product to transform a simple messenger into a comprehensive healthcare communication platform.

Honey

Founding Product Designer

2014 - 2015 Los Angeles

As the first design hire, led brand and product design for the coupon plugin and marketplace experiments. Worked directly with founders to establish Honey as a household name in online shopping.

Early Ventures

Sudotouch

Founder & Designer

2013 - 2014 Los Angeles

Founded, gathered investment and led 4-person design agency focusing on tech products for marketing purposes. Continued working on it as projects showed up and dissolved it after joining Honey.

Riotry

Founder, Designer

& Front-End Engineer

2011 - 2013 Los Angeles

Designed and built first fully functional digital product as a learning experiment in software design and engineering while auditing Computer Science classes in Caltech. Launched live product for public use during final Art Center terms.

Rua

Designer, Co-Founder

2011 - 2013 Puerto Rico

Co-founded custom stationery company that led me towards my Art Center education and became my portfolio foundation.

Rua

Designer, Co-Founder

2011 - 2013 Puerto Rico

Co-founded custom stationery company that led me towards my Art Center education and became my portfolio foundation.

Co-founded custom artist stationery company that led me towards my Art Center education and became my portfolio foundation.

Consulting, Teaching & Volunteering

TigerConnect

Product Researcher

2023 - 2024 Part-Time Los Angeles

Provided ongoing product research and consulting after founding Sana. Contributed historical context for company-wide product analysis spanning 8 years of development.

Ditto

Product Consultant

2021 - 2022 Part-Time Los Angeles

Established design process systems and DesignOps infrastructure as fractional product designer.

San Gorgonio Wilderness Association

Product Designer

2020-2021 Big Bear

Designed and engineered the permit tracking and parks system that process 10,000+ permits a year.

University of Texas at Austin

Assistant Professor

2022 Part-Time (one term) Term Austin

Co-taught Byron Wilson's pioneering Design for Medicine course.

I’m Sorry Odin

Painter & Ilustrator

2024 Brooklyn

Created artworks based around the concept of meditated performance art.

Paul Rada Product Designer

Paul Rada

Product Designer

Paul Rada

Product Designer

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